CEO, rapper and former hip-hop mogul Master P announced to Allhiphop that he’s going profanity free and launching a profanity free record label, Take A Stand Records, in an effort to change his image. Now, I’m not one to knock change, change is good, we’re all in flux all the time, even if we try to fight it. But, what exactly does he mean by ‘change my image’. Does he mean going from a former Forbes 40 wealthiest under 40 A-lister that tuned a childhood friend into his accountant and as a result owed millions in back taxes; to an I’m still relevant CEO/rapper who can still surprisingly make hits? Because if he does, I think he’s sadly mistaken. Maybe he thinks he can change the image of the music that he helped to create and popularize? He’s wrong there too. I know hip hop’s elite are scrambling in the wake of Don Imus comments, but honestly, I think they’re placing their attention in wrong place.
Is Rap vulgar, YES. Is it misogynistic? YES. Violent? Absolutely! And I’m not even going to say that I even listen to half the stuff that’s out right now, because I haven’t and I don’t and I don’t plan to. I haven’t heard Young Jeezy’s first or last album and I prolly won’t ever. I still think censorship is a misguided choice. I will admit, however, there is a difference between old school hip and the new stuff. The difference became even clearer when I took a recent trip down memory lane and revisited the hip hop of my youth (some of which I had not heard since then) Superlover Cee and Casanova Rudd, Skinny Boys, UTFO, Grandmaster Flash, Fearless Four, Bambaataa, Just Ice, Boogie Down Productions, Rakim, EPMD, Whodini, Dana Dane, etc. In listening to my newly found old school mixtapes and recordings from DJ Red Alert’s radio show on 98.7 KissFM, I noticed how much ’self censoring’ was going on. Some songs were about light, simple and easy subjects like new dances, places to shop, things to eat etc. Other songs told ghetto stories in the tradition of the griot and still others, while containing violent material, rarely did more than connote violence. But violence is violence; oldschool, newschool or whatever, right? Ok, fine. So why then is it that I think we’re barking up the wrong tree with all this talk of censorship? The reason it’s wrong is because society itself has shifted. Censorship is a band-aid on the greater ills of society. Society itself is more violent, sexist and classist. I bet if we conducted a study, we’d find that our awareness of violence, sex, drugs and many other vices has increased in lockstep with the proliferation of the many new forms of media we are bombarded by. So, while it might seem backwards, as the size of the market increased in numbers and the value of the market increased in dollars, competition increased as well because more people wanted a piece of the pie. Media outlets began to monetize everything and anything. Video games, cell phones, movies, vehicles, pop up ads, REALITY TV etc. As competition increased, the content became worse. Who needs good music when you have a great marketing scheme, right?
So, don’t bark up the tree of hip hop, without first looking to the various other forms of ‘entertainment’. I mean, kids play incredibly violent and realistic video games for HOURS and no once cares. While the movie industry seems to be blazing a new trail with the potential ban on cigarettes in movies, like Master P’s profanity free record label, I think it has more to do with bottom line than doing what’s right. (P, if I’m wrong, holla at me!)
The ONLY thing that’ll change the media we consume is our appetite for it. Not to single anyone out or anything, but as long as Young Joc, Young Buc and T-Pain are at the top of the charts, we’re in for a steady diet of slackness.
Oh and by the way, who does Oprah think she is, criticizing hip hop. Man listen, she got up there and bigged up Jaime Fox’s record like she produced that joint. While Fox does not overtly call women “ho’s”, there’s so much straight up sex bonin’ on that record he might as well have. I almost wish that he just said ‘ho’ at the beginning of the record to get it out there, and then he’d be free to sing about something else for the rest of the record. All jokes aside, the record did have a parental advisory sticker and warned parents of “strong sexual content”.
SO, as long as WE (and I mean WE as in ALL of us) say this is ok, and we accept it and keep buying it, then nothing will change. SO, stop buying it. Stop letting the record companies tell you what to listen to. Search for your music. Listen to podcasts, join www.emusic.com, see a live show, discover an independent band, do something.